Pherans
symbolises warmth and modesty
The Pheran, deeply rooted in Kashmir's history, reflects the region's socio-cultural evolution. Initially a simple garment designed for warmth in Kashmir's harsh winters, its form and function have varied across periods, embodying the changing dynamics of Kashmiri society.
The Pheran has witnessed transformations from a basic necessity to a canvas for showcasing intricate handwork like Tilla embroidery, symbolising status and craftsmanship.
Today, this garment stands as a testament to the resilience and adaptability of Kashmiri culture, maintaining its relevance and appeal through centuries of change.
introducing
Zoon
reimagines the Pheran to create a bridge between the past and present.
Made by Kashmir
and its people, this collection is an warm embrace of history, crafted to add beauty and calmness to your life.