Kashmir is our heartbeat
Our creations forge a connection between the past and the present,
by combining Kashmir’s rich history in embroidery with evolving modern day sensibilities.
Our Collections
Hand embroidered in Kashmir, by Kashmiri artisans, each collection preserves authentic artistry unique to the valley.
Justuju
A New Era of Indo Western
Aagaz e Nau
Summer and Spring Staples
Rafaqat
Timeless Traditional Wear
Zoon
Luxurious Velvets and Pashminas
Wear centuries worth of knowledge
Steeped in legacy of age-old craft of Aari and Sozni embroideries, each creation is a story of artistry passed down through generations.
Standards as rich as the valley
Our roots are embellished with Sufi traditions, which shapes our foundations and ethic standards.
Bestsellers
One-of-a-kind creations for timeless elegance.
Gift a piece of our culture
What our customers say
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