Aari Embroidery
captures time
With a history spanning over 600 years, the Aari embroidery has captivated the imagination of kings, queens and contemporary enthusiasts. Originating in Kashmir, this technique is performed with a special needle, which is a long, fine, hooked implement. The needle, or Aari, is used to create a loop stitch pattern to craft a level of detail that would be impossible with other techniques. Artisans have, therefore, used Aari to stitch motifs inspired by Kashmir, a place where endless details can be found as far as the eyes can see.
introducing
Aagaz-e-Nau
revives authentic handwoven Aari embroidery to add a new sensibility to your daily staples.
Made by Kashmir
and its people, this collection is a love song about the valley’s beauty
In Kashmir's embrace,
where mountains sing,
Aari whispers, a delicate crafting fling.
With each loop and hook, a story weaves,
Of lakes serene and autumn leaves.
-Isbandh for Aagaz-e-Nau
